Our unique approach embraces slow fashion principles. Limited monthly drops are at the heart of our commitment to counter the fast fashion industry. By offering only a select few pieces each month, we ensure that every item is meticulously designed.
At Dont Hurt My Feelings tradition and modernity converge. Our ethos is simple: create elevated, authentic streetwear that pays homage to immigrant roots while embracing contemporary design. Don't Hurt My Feelings stands for more than just clothing. Welcome to a brand that's not just about fashion, but about telling stories through every thread and design.
Don't Hurt My Feelings is a nod to the immigrant legacy – encapsulating the complex balance of strictness and deep love that shapes our identities.
